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Packaging and printing

Unpacking innovation

We help you build a brand beyond the box, transforming your packaging innovations into strategic assets for every decision maker.
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Brand & context

The brand beyond the box

Some might describe packaging simply as the outer shell of a product, and they’d be wrong. Packaging is where all of retail’s trends roll into one. Sustainable materials, on-the-go convenience, shelf management – all make the choice of packaging a strategic affair. Let's make your innovations part of the discussion.
Audience & channel

Reaching a broader buying committee

These days everybody has a hand in packaging. Marketing, sustainability, operations, and purchasing all weigh in to choose the solution that ticks their particular box. We build a media mix to reach every stakeholder, in every category.

Industry publications
like Packaging World place your brand in front of keen audiences seeking inspiration for their category.
Trade shows and speaking engagements
provide key opportunities for your team to have face-to-face conversations.
LinkedIn and industry-specific groups
help you target key decision-makers by job title, function, and company.
Expert webinars
can either be hosted or sponsored, drawing in high level decision makers from your targeted function.

B2B Media Diamond for packaging and printing

The B2B Media Diamond uses industry-specific audience data to create bespoke media mixes that reach your objectives.

Find your unique mix
Tetra Pak - Magazine V2
Tetrat Pak - Ad V2
Industry content

Content that connects and converts

A variety of stakeholders means a variety of content to move the conversation forward. New trends in packaging need to be explained or even predicted, linking back to your solution portfolio. We help you create content that caters to your audience. 

Expert videos
bring your own product or innovation experts to the fore, delivering invaluable insights.
White papers
help you unpack new trends and technologies with nuance and precision.
Success stories
show how new packaging solutions can shake up existing categories, inviting other brands to follow.

Tools that build confidence

Good packaging is about experience. For consumers, but also for those building the pack. We help you use purpose-built tools and experiences that bring your innovations to life, giving your customers the confidence to make the right choice. Let's work together to:

  • Build interactive experiences so buyers can visualize solutions in a 3D environment.

  • Create dynamic cost calculators to show the ROI of a packaging upgrade.

  • Launch a centralized content hub for all stakeholders to find technical specs and reports.
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Packaging and printing innovators we proudly work for

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From launching your next product to building your position as a thought leader, let's put your packaging solutions in the center of attention.