---
title: Account-Based Marketing | BBC Creative Agency
description: Boost B2B growth with Account-Based Marketing. Focus on high-value accounts, align sales and marketing, and personalize content for scalable success.
image: https://www.bbc-agency.eu/hubfs/WEB/assets/expert%20services/ABM/Account-Based%20Marketing%20Expert%20Service%20featured%20image.jpg
---

[Skip to content](https://www.bbc-agency.eu/services/account-based-marketing#main-content)

<https://www.bbc-agency.eu/>

- Industries 
    - [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
    - [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
    - [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
    - [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
    - [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
    - [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
    - [Your industry](https://www.bbc-agency.eu/industries/your-industry)
- Services 
    - Core Competences 
          - [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
          - [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
          - [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
          - [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)
    - Growth campaigns 
          - [Product launch](https://www.bbc-agency.eu/services/growth-campaigns-product-launch)
          - [Brand activation](https://www.bbc-agency.eu/services/growth-campaigns-brand-activation)
          - [Demand generation](https://www.bbc-agency.eu/services/growth-campaigns-demand-generation)
          - [Thought leadership](https://www.bbc-agency.eu/services/growth-campaigns-thought-leadership)
    - Expert services 
          - [Account-Based Marketing](https://www.bbc-agency.eu/services/account-based-marketing)
          - [B2B Media Diamond](https://www.bbc-agency.eu/services/b2b-media-diamond)
          - [Sales tools and experiences](https://www.bbc-agency.eu/services/expert-service-sales-tools-and-experience)
          - [More Expert Services](https://www.bbc-agency.eu/expert-services)
- [Cases](https://www.bbc-agency.eu/cases)
- [Curious?](https://www.bbc-agency.eu/curious)
- Agency 
    - [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
    - [People & careers](https://www.bbc-agency.eu/people-and-careers)
    - [Places & partners](https://www.bbc-agency.eu/places-and-partners)
    - [Working with us](https://www.bbc-agency.eu/working-with-us)
    - [About us](https://www.bbc-agency.eu/about-us)

[Get in touch](https://www.bbc-agency.eu/get-in-touch)

- Industries 
    - [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
    - [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
    - [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
    - [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
    - [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
    - [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
    - [Your industry](https://www.bbc-agency.eu/industries/your-industry)
- Services 
    - Core Competences 
          - [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
          - [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
          - [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
          - [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)
    - Growth campaigns 
          - [Product launch](https://www.bbc-agency.eu/services/growth-campaigns-product-launch)
          - [Brand activation](https://www.bbc-agency.eu/services/growth-campaigns-brand-activation)
          - [Demand generation](https://www.bbc-agency.eu/services/growth-campaigns-demand-generation)
          - [Thought leadership](https://www.bbc-agency.eu/services/growth-campaigns-thought-leadership)
    - Expert services 
          - [Account-Based Marketing](https://www.bbc-agency.eu/services/account-based-marketing)
          - [B2B Media Diamond](https://www.bbc-agency.eu/services/b2b-media-diamond)
          - [Sales tools and experiences](https://www.bbc-agency.eu/services/expert-service-sales-tools-and-experience)
          - [More Expert Services](https://www.bbc-agency.eu/expert-services)
- [Cases](https://www.bbc-agency.eu/cases)
- [Curious?](https://www.bbc-agency.eu/curious)
- Agency 
    - [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
    - [People & careers](https://www.bbc-agency.eu/people-and-careers)
    - [Places & partners](https://www.bbc-agency.eu/places-and-partners)
    - [Working with us](https://www.bbc-agency.eu/working-with-us)
    - [About us](https://www.bbc-agency.eu/about-us)

[Get in touch](https://www.bbc-agency.eu/get-in-touch)

Main

Account-Based Marketing

# Pitch with precision

Account-Based Marketing is the smarter way to grow. We flip the funnel, focusing our resources on the accounts that matter most, enabling high-value deals with hyper-personalised campaigns.

[Get in touch](https://www.bbc-agency.eu/services/account-based-marketing#contact)

![Tetra Pak - Magazine V2](https://www.bbc-agency.eu/hubfs/WEB/assets/industries/Packaging%20and%20Printing/Tetra%20Pak%20-%20Magazine%20V2.jpg)

## A template for success

The best ABM campaign is the one that can be scaled to other accounts. By following our proven process, we transform your account strategies into a repeatable, focused framework to win business.

Align sales and marketing


Addressing your key accounts directly means sales involvement is crucial. By creating a shared set of objectives and joint understanding of the project, we move ahead as one team with shared wins.

Measure account progress


Timing is everything. Thanks to our dynamic KPI dashboards and regular sales check-ins, your team knows exactly when to reach out, aligning sales action with peak buyer engagement.

Identify high-value accounts


From getting a foot in the door through salvaging relationships to growing deals, you can use ABM for a wide range of purposes. We follow your strategy to select the high-value accounts that offer the best potential.

Personalise content


Content keeps your audience engaged as your sales rep moves in and out of view. Working from a solid messaging framework, we tailor content to the needs and challenges of the entire buying committee.

Why work with us

## Bringing together what others can’t

Creativity

With a team of seasoned creatives and expert writers, we balance creative ideas and solid content that showcases your value.

Focus

An uncompromising focus on B2B and your industry gives us insights into your products, sales organisation, and targeted buying committee.

Scale

Combining the right technology and process frameworks, we launch and scale ABM programs across your international sales teams.

### [![ABM campaign for Volvo Trucks](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Volvo%20Trucks%20-%20ABM/Ham_Kongostraat_Boxes_0010000-(1)-16x9.webp) ABM campaign for Volvo Trucks Volvo Trucks](https://www.bbc-agency.eu/cases/carefree-delivery-from-city-to-city)

## Meet your ABM expert team

![Jordan Audenaert](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Jordan%20Audenaert.jpg?width=640&name=Jordan%20Audenaert.jpg)

Jordan Audenaert

Managing Partner

![David Weyns](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/David%20Weyns.jpg?width=640&name=David%20Weyns.jpg)

David Weyns

Director of Strategy

![jilke-ramon](https://www.bbc-agency.eu/hubfs/LIB/photos/portrait/jilke-ramon.png)

Jilke Ramon

Marketing Strategist

![Wout Colpaert](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Wout%20Colpaert.jpg?width=640&name=Wout%20Colpaert.jpg)

Wout Colpaert

ABM Specialist

Contact

## Win your best accounts

ABM is highly strategic, which is why we love talking about it. Get in touch to hear more about our cases and approach.

![logo-bbc](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-bbc.svg)

Industries

- [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
- [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
- [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
- [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
- [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
- [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
- [Your industry](https://www.bbc-agency.eu/industries/your-industry)

Core competences

- [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
- [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
- [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
- [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)

Agency

- [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
- [People & careers](https://www.bbc-agency.eu/people-and-careers)
- [Places & partners](https://www.bbc-agency.eu/places-and-partners)
- [Working with us](https://www.bbc-agency.eu/working-with-us)
- [About us](https://www.bbc-agency.eu/about-us)

Great Place To Work

- [![Great place to work 2025-06JUN-English](https://www.bbc-agency.eu/hubfs/LIB/logos/Great%20place%20to%20work%202025-06JUN-English.png)](https://www.greatplacetowork.com/)

Certified Partners

- [![logo-hubspot](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-hubspot.svg)](https://www.hubspot.com/)
- [![logo-certified-service-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-certified-service-partner.svg)](https://www.frontify.com/en/partner-directory)
- [![logo-showpad-solution-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-showpad-solution-partner.png)](https://www.showpad.com/)

Subscribers

 Join our newsletter to stay up to date on features and releases.

© 2026 All rights reserved.

- [Privacy & cookie policy](https://www.bbc-agency.eu/privacy-and-cookie-policy)

- [LINKEDIN](https://www.linkedin.com/company/bbc-creativity)
- [INSTAGRAM](https://www.instagram.com/bbc.creative.agency)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "BBC",
    "url" : "https://www.bbc-agency.eu/services/author/bbc"
  },
  "dateModified" : "2026-07-29T11:59:03.822Z",
  "datePublished" : "2026-04-02T07:57:14.000Z",
  "headline" : "Account-Based Marketing",
  "image" : [ "https://www.bbc-agency.eu/hubfs/WEB/assets/expert%20services/ABM/Account-Based%20Marketing%20Expert%20Service%20featured%20image.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.bbc-agency.eu/services/account-based-marketing",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.bbc-agency.eu/hubfs/Logo.svg"
    },
    "name" : "BBC"
  }
}
```