Building and Construction

Brand & context

A brand to meet every requirement

Construction is an industry caught between tradition and transformation. New rules give rise to new materials and techniques, while changing trends leave players scrambling to be relevant. Across the value chain, brands need to show how they can be not just suppliers or contractors, but considerate guides in this changing landscape.

Audience & Channels

A blueprint for reach

Building sites are as bustling as they are diverse. Architects and consultants, material makers, distributors, contractors, and installers all play their part in taking a project from design to delivery. And each requires a specific media approach to be reached.

Instagram and Pinterest

are often overlooked in B2B, but can be key channels for architects seeking visual inspiration.

Your own website

can be a trusted source of inspiration, offering technical product sheets and practical support for installation.

Point of sale communication

continues to be a strong channel to reach installers handling the materials, either in the physical retail space or e-commerce environments.

Professional networks & technical journals

show your solutions meet the rigorous validation and data requirements of specifiers.

Industry Content

Materials to build on

Different stakeholders means different needs, and different needs means different types of content to meet them. From practical inspiration to technical documents, we build content that help you prove value and start conversations.

Technical whitepapers

help prescribers and architects understand your product value and even include it in their specifications

How to videos

give on-the-ground support to installers, allowing you to demonstrate value and build product preference

Project case studies

serve as a source of inspiration for architects, and as practical reference cases for contractors

Technology & experience

Tools for building sites and research desks

From digital building models to VR simulators, the construction industry is already using digital technologies to inspire and support the buildings of tomorrow. Let's work together to:

develop interactive calculators to enable specification, and to show the value of your products or solutions in different applications
create lead nurturing flows that keep key influencers and decision makers engaged
build custom sales experiences tailored to your portfolio, sales process and audience