---
title: Business Technologies | BBC Creative Agency
description: Transform your business technologies with innovative solutions that enhance user experience, drive productivity, and engage decision-makers effectively in a changing landscape.
image: https://www.bbc-agency.eu/hubfs/WEB/assets/industries/Business%20Technologies/Business%20technologies%20Thumbnail.png
---

[Skip to content](https://www.bbc-agency.eu/industries/business-technologies#main-content)

<https://www.bbc-agency.eu/>

- Industries 
    - [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
    - [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
    - [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
    - [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
    - [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
    - [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
    - [Your industry](https://www.bbc-agency.eu/industries/your-industry)
- Services 
    - Core Competences 
          - [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
          - [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
          - [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
          - [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)
    - Growth campaigns 
          - [Product launch](https://www.bbc-agency.eu/services/growth-campaigns-product-launch)
          - [Brand activation](https://www.bbc-agency.eu/services/growth-campaigns-brand-activation)
          - [Demand generation](https://www.bbc-agency.eu/services/growth-campaigns-demand-generation)
          - [Thought leadership](https://www.bbc-agency.eu/services/growth-campaigns-thought-leadership)
    - Expert services 
          - [Account-Based Marketing](https://www.bbc-agency.eu/services/account-based-marketing)
          - [B2B Media Diamond](https://www.bbc-agency.eu/services/b2b-media-diamond)
          - [Sales tools and experiences](https://www.bbc-agency.eu/services/expert-service-sales-tools-and-experience)
          - [More Expert Services](https://www.bbc-agency.eu/expert-services)
- [Cases](https://www.bbc-agency.eu/cases)
- [Curious?](https://www.bbc-agency.eu/curious)
- Agency 
    - [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
    - [People & careers](https://www.bbc-agency.eu/people-and-careers)
    - [Places & partners](https://www.bbc-agency.eu/places-and-partners)
    - [Working with us](https://www.bbc-agency.eu/working-with-us)
    - [About us](https://www.bbc-agency.eu/about-us)

[Get in touch](https://www.bbc-agency.eu/get-in-touch)

- Industries 
    - [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
    - [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
    - [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
    - [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
    - [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
    - [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
    - [Your industry](https://www.bbc-agency.eu/industries/your-industry)
- Services 
    - Core Competences 
          - [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
          - [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
          - [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
          - [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)
    - Growth campaigns 
          - [Product launch](https://www.bbc-agency.eu/services/growth-campaigns-product-launch)
          - [Brand activation](https://www.bbc-agency.eu/services/growth-campaigns-brand-activation)
          - [Demand generation](https://www.bbc-agency.eu/services/growth-campaigns-demand-generation)
          - [Thought leadership](https://www.bbc-agency.eu/services/growth-campaigns-thought-leadership)
    - Expert services 
          - [Account-Based Marketing](https://www.bbc-agency.eu/services/account-based-marketing)
          - [B2B Media Diamond](https://www.bbc-agency.eu/services/b2b-media-diamond)
          - [Sales tools and experiences](https://www.bbc-agency.eu/services/expert-service-sales-tools-and-experience)
          - [More Expert Services](https://www.bbc-agency.eu/expert-services)
- [Cases](https://www.bbc-agency.eu/cases)
- [Curious?](https://www.bbc-agency.eu/curious)
- Agency 
    - [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
    - [People & careers](https://www.bbc-agency.eu/people-and-careers)
    - [Places & partners](https://www.bbc-agency.eu/places-and-partners)
    - [Working with us](https://www.bbc-agency.eu/working-with-us)
    - [About us](https://www.bbc-agency.eu/about-us)

[Get in touch](https://www.bbc-agency.eu/get-in-touch)

Main

Business technologies

# Transforming the world of work

Your technologies shape the way we work. They help us become more productive, connect us with others, and improve our experiences. Together, we help you win over users and IT decision makers.

[Get in touch](https://www.bbc-agency.eu/industries/business-technologies#contact)

Brand & Context

## Security, simplicity, and change

Technology is about the user and their experience. That doesn’t change. But when the world around us shifts and turns, technologies need to keep up to fit the environment. We help your brand and products prove their relevance in a changing world, from better manageability and security for IT, to simplicity for Sam from sales.

![Sonicwall - Poster V2](https://www.bbc-agency.eu/hubfs/WEB/assets/industries/Business%20Technologies/Sonicwall%20-%20Poster%20V2.jpg) ![Sonicwall - Designs V2](https://www.bbc-agency.eu/hubfs/WEB/assets/industries/Business%20Technologies/Sonicwall%20-%20Designs%20V2.jpg)

Audience & Channels

## Channels of influence

Picturing your target audience is like drawing a matrix. You have your different verticals, but also different decision makers within those verticals. Add in the integrators and distributors who sell your solutions, and you quickly lose track of who to target where. We’re here to help.

LinkedIn and niche technology groups

allow for hyper-targeted advertising, reaching specific decision-makers like IT managers and business leaders

Generative AI Optimization (GEO)

ensures your expertise is cited directly by AI models like Copilot and Gemini when users ask specific questions.

Software review platforms

are crucial for building immediate credibility, capturing trust from IT and procurement teams.

Third-party content placement

distributes high-value, data-driven whitepapers and articles through specialized publications to capture high-intent leads 

## B2B Media Diamond for business technologies

The B2B Media Diamond uses industry-specific audience data to create bespoke media mixes that reach your objectives.

[Find your unique mix](https://www.bbc-agency.eu/services/b2b-media-diamond)

Industry content

## Content for desire, data, and deployment

Content in business technologies needs to inspire with new trends, inform on implementation, and most of all make your products more desirable than anything else in the market. With our expert writers and digital artists, we make content that makes the smallest feature pop.

 

Industry white papers

provide the technical and business insights needed by IT and procurement teams to justify investment.

Product videos

showcase new features and user experiences in a visually compelling format.

Customer success stories

give proof of concept, turning review ratings into real-world case studies for business leaders.

Technology & experience

## Technology tools, to sell technology tools

What better way to showcase your technology leadership, than to integrate technologies into your own marketing and sales flow? We build and integrate the tools that empower your campaigns and channel partners.

- **Lead nurturing flows** enable longer, IT based journeys from discovery to deployment
- **Partner training modules** empower your integrators to sell your solutions effectively
- **3D product configurators** allow buyers and partners to visualize products in their environment

 

![Crestron Giants 1 V2](https://www.bbc-agency.eu/hubfs/WEB/assets/industries/Business%20Technologies/Crestron%20Giants%201%20V2.jpg) ![Crestron Giants 3 V2](https://www.bbc-agency.eu/hubfs/WEB/assets/industries/Business%20Technologies/Crestron%20Giants%203%20V2.jpg)

## Tech leaders and innovators we proudly work for

![Samsung](https://www.bbc-agency.eu/hubfs/LIB/logos/Samsung.png)

![Crestron](https://www.bbc-agency.eu/hubfs/LIB/logos/Crestron.png)

![Secamo](https://www.bbc-agency.eu/hubfs/LIB/logos/Secamo.png)

![Proximus](https://www.bbc-agency.eu/hubfs/LIB/logos/Proximus.png)

![Sonicwall](https://www.bbc-agency.eu/hubfs/LIB/logos/Sonicwall.png)

![Vito](https://www.bbc-agency.eu/hubfs/LIB/logos/Vito.png)

## Key services for business technology

[Product launches With quick innovation cycles to keep up with the pace of change, you have something new to talk about each year. Let’s give those innovations the start they deserve.](https://www.bbc-agency.eu/services/growth-campaigns-product-launch) [Product visualisation People have a natural fascination for technology and gadgets. By visualising your products in the best possible way, we make them the hero of every campaign.](https://www.bbc-agency.eu/services/expert-service-event-concept-coverage) [Demand generation With a broad portfolio of products and a buyer’s need for guiding materials, your market is highly fit for a demand generation program. Let’s build your continuous lead engine.](https://www.bbc-agency.eu/services/growth-campaigns-demand-generation)

### [![Secamo rebranding](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Secamo/BBC2026-Cases-Secamo-HeaderBillboard%20(1).webp) Secamo rebranding Secamo, Corporate branding, Business technologies](https://www.bbc-agency.eu/cases/case-rebranding-for-secamo)

### [![Thinking outside the booth at ISE](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/thinking%20outside%20the%20booth/0e1e6df36f57cda11f071a6bf68f6bb1d4b639cc%20(1)%20(1).jpg) Thinking outside the booth at ISE Crestron Electronics, Event concept & coverage](https://www.bbc-agency.eu/cases/thinking-outside-the-booth-at-ise)

## Meet the experts

The more you know, the faster you go. Count on the market knowledge and insights of our client partners and strategists.

![Kristof Marnef](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Kristof%20Marnef.jpg?width=640&name=Kristof%20Marnef.jpg)

Kristof Marnef

Client Lead

More than 10 years of bringing new ideas to the makers of new technologies.

![Nick Panhuysen](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Nick%20Panhuysen.jpg?width=640&name=Nick%20Panhuysen.jpg)

Nick Panhuysen

Creative Strategist

Strategic and creative thinker for brands like Samsung and Crestron.

![Bart Vermeulen](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Bart%20Vermeulen.jpg?width=640&name=Bart%20Vermeulen.jpg)

Bart Vermeulen

Client Lead

A client lead who knows how to keep up with the pace of the industry.

![David Weyns](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/David%20Weyns.jpg?width=640&name=David%20Weyns.jpg)

David Weyns

Strategy Director

Expert on content strategy and product positioning for technology brands.

Contact

## Get in touch

Tell us about your products or your challenges. We know there’s always something new to discuss.

![logo-bbc](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-bbc.svg)

Industries

- [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
- [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
- [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
- [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
- [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
- [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
- [Your industry](https://www.bbc-agency.eu/industries/your-industry)

Core competences

- [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
- [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
- [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
- [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)

Agency

- [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
- [People & careers](https://www.bbc-agency.eu/people-and-careers)
- [Places & partners](https://www.bbc-agency.eu/places-and-partners)
- [Working with us](https://www.bbc-agency.eu/working-with-us)
- [About us](https://www.bbc-agency.eu/about-us)

Great Place To Work

- [![Great place to work 2025-06JUN-English](https://www.bbc-agency.eu/hubfs/LIB/logos/Great%20place%20to%20work%202025-06JUN-English.png)](https://www.greatplacetowork.com/)

Certified Partners

- [![logo-hubspot](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-hubspot.svg)](https://www.hubspot.com/)
- [![logo-certified-service-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-certified-service-partner.svg)](https://www.frontify.com/en/partner-directory)
- [![logo-showpad-solution-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-showpad-solution-partner.png)](https://www.showpad.com/)

Subscribers

 Join our newsletter to stay up to date on features and releases.

© 2026 All rights reserved.

- [Privacy & cookie policy](https://www.bbc-agency.eu/privacy-and-cookie-policy)

- [LINKEDIN](https://www.linkedin.com/company/bbc-creativity)
- [INSTAGRAM](https://www.instagram.com/bbc.creative.agency)

```json
{
  "@context" : "https://schema.org",
  "@type" : "WebPage",
  "breadcrumb" : {
    "@type" : "BreadcrumbList",
    "itemListElement" : [ {
      "@type" : "ListItem",
      "item" : "https://www.bbc-agency.eu",
      "name" : "Home",
      "position" : 1
    }, {
      "@type" : "ListItem",
      "item" : "https://www.bbc-agency.eu/industries",
      "name" : "Industries",
      "position" : 2
    }, {
      "@type" : "ListItem",
      "item" : "https://www.bbc-agency.eu/industries/business-technologies",
      "name" : "Business Technologies",
      "position" : 3
    } ]
  },
  "dateModified" : "2026-07-10T10:19:20.432Z",
  "datePublished" : "2026-04-02T07:32:32Z",
  "description" : "Transform your business technologies with innovative solutions that enhance user experience, drive productivity, and engage decision-makers effectively in a changing landscape.",
  "name" : "Business Technologies",
  "url" : "https://www.bbc-agency.eu/industries/business-technologies"
}
```