Business Technologies

Brand & Context

Security, simplicity, and change

Technology is about the user and their experience. That doesn’t change. But when the world around us shifts and turns, technologies need to keep up to fit the environment. We help your brand and products prove their relevance in a changing world, from better manageability and security for IT, to simplicity for Sam from sales.

Audience & Channels

Channels of influence

Picturing your target audience is like drawing a matrix. You have your different verticals, but also different decision makers within those verticals. Add in the integrators and distributors who sell your solutions, and you quickly lose track of who to target where. We’re here to help.

LinkedIn and niche technology groups

allow for hyper-targeted advertising, reaching specific decision-makers like IT managers and business leaders

Generative AI Optimization (GEO)

ensures your expertise is cited directly by AI models like Copilot and Gemini when users ask specific questions.

Software review platforms

are crucial for building immediate credibility, capturing trust from IT and procurement teams.

Third-party content placement

distributes high-value, data-driven whitepapers and articles through specialized publications to capture high-intent leads

Industry content

Content for desire, data, and deployment

Content in business technologies needs to inspire with new trends, inform on implementation, and most of all make your products more desirable than anything else in the market. With our expert writers and digital artists, we make content that makes the smallest feature pop.

Industry white papers

provide the technical and business insights needed by IT and procurement teams to justify investment.

Product videos

showcase new features and user experiences in a visually compelling format.

Customer success stories

give proof of concept, turning review ratings into real-world case studies for business leaders.

Technology & experience

Technology tools, to sell technology tools

What better way to showcase your technology leadership, than to integrate technologies into your own marketing and sales flow? We build and integrate the tools that empower your campaigns and channel partners.

Lead nurturing flows enable longer, IT based journeys from discovery to deployment
Partner training modules empower your integrators to sell your solutions effectively
3D product configurators allow buyers and partners to visualize products in their environment