Medical devices

Where innovations improve lives

We turn your innovations into brands that drive growth, while reaching and engaging healthcare professionals and their patients.
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Brand & context

From innovation to inspiration

The world of medical devices is where strict regulatory frameworks clash with fast paced innovation cycles. Here, brands focus investments in new technology platforms, backed with scores of clinical data. We help you balance the right benefits, a clear technology foundation, and solid evidence.
Boston Scientific - Perfect your Practice2
Boston Scientific - Perfect your Practice
Audience & Channel

Reaching the hard-to-reach

While messaging is often centred around patients, Health Care Professionals are the main decision makers in medical devices. For an expert audience that looks for peer opinion and endorsement, we develop tailored media strategies to maximise impact.

YouTube Ads
show off your products in the context of other product reviews posted by key opinion leaders
Your own website
can be a source of information for HCPs to answer questions and introduce solutions in a patient-friendly way
Conference sponsorships
and speaker slots give you reach and credibility
Peer groups
and specialty community networks can expand your reach organically and sustainably

B2B Media Diamond for medical devices

The B2B Media Diamond uses industry-specific audience data to create bespoke media mixes that reach your objectives.

Find your unique mix
Industry Content

Supporting journeys, enabling conversations

Medical device content perfectly balances education and inspiration. New product capabilities are introduced with the necessary flash, but never without a solid foundation in technology, evidence, and clinical context. 

Solution leaflets
enable HCPs to communicate effectively with patients, and introduce solutions in the right way
Patient information pages
educate and empower patients to understand their situation and find solutions with their HCP
Training videos
help HCPs to put the solution in practice, while giving you the opportunity to collaborate with influencers
Technology & Experience

Tools for the trade

In medical devices, technology plays a major role in facilitating patient education, HCP training, and supporting the sales rep in the field. Use current technologies and purpose-built experiences to:

  • deliver key product training
  • integrate your CRM into your sales experience
  • bring together evidence, testimonials and other media in a rich, personalised sales experience
Med-EL Medical mockup

Healthcare innovators we proudly work for

Meet the experts

The more you know, the faster you go. Count on the market experience of our client partners and strategists.
Karel Van de Wiele
Karel Van de Wiele
Client Director
A trusted face for brands like Boston Scientific, Signia, and Roche.
Tina Van Aken
Tina Van Aken
Client Manager
Happily manages Showpad projects for medical device customers.
jilke-ramon
Jilke Ramon
Strategist
Always aiming to understand patients, HCPs, and their content needs.
Anna DeMarco
Anna De Marco
Junior Strategist
Promising researcher with a healthy dose of curiosity.
David Weyns
David Weyns
Strategy Director
Self-proclaimed expert on various cardiology fields.
Contact

Get in touch

From preparing your next product's launch to building patient portals, there's so much we can do together. Ask us your question and let's get started.