---
title: Labelexpo nurture flow | BBC Creative Agency
description: Find out how a move to HubSpot helped Xeikon automate its post-event nurture flow and give sales a daily hotlist for priority leads.
image: https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Xeikon%20Label%20Expo%20campaign/Xeikon%20-%20Lead%20nurturing%20for%20Xeikon%20-%20Header.jpg
---

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# Lead nurturing for Xeikon

![Xeikon - Lead nurturing for Xeikon - Header](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Xeikon%20Label%20Expo%20campaign/Xeikon%20-%20Lead%20nurturing%20for%20Xeikon%20-%20Header.jpg)

## How Xeikon automated its Labelexpo nurture flow

Every year, Xeikon exhibits at Labelexpo, Europe’s biggest trade fair for b2b printing & packaging brands. Frankly, drawing in visitors and making new contacts is only half the battle.

The biggest challenge always comes afterward. How do you **follow up on fresh leads** once everyone returns home? 

![Xeikon - Lead nurturing for Xeikon copy 4](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Xeikon%20Label%20Expo%20campaign/Xeikon%20-%20Lead%20nurturing%20for%20Xeikon%20copy%204.jpg) ![Xeikon - Lead nurturing for Xeikon copy 2](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Xeikon%20Label%20Expo%20campaign/Xeikon%20-%20Lead%20nurturing%20for%20Xeikon%20copy%202.jpg)

## Hello HubSpot, buh-bye Pardot

Did they open the invitation mail? Visit our booth? Or our website? How many times? Did they download a spec sheet? These triggers indicate whether someone is just browsing or ready to buy – we simply needed a way to track them.

And to track, you need a tracking system. Since Xeikon’s legacy setup in Pardot had limited capabilities, we migrated all data to HubSpot. 

**Why HubSpot?** 

- **Buying triggers** Hubspot picks up signals like website visits, time on page, or content downloads, and automates retargeting actions accordingly.
- **Smart content** which ensures each audience sees a tailor message based on their end use applications.

![Xeikon - Lead nurturing for Xeikon - mockups-1](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Xeikon%20Label%20Expo%20campaign/Xeikon%20-%20Lead%20nurturing%20for%20Xeikon%20-%20mockups-1.jpg)

## Hot or not?

With its nurture flow set up, we turned our focus to Sales. By implementing a **custom lead-scoring logic**, Marketing and Sales could agree on when a lead was considered “hot enough”. 

Every prospect interaction added +10, +20, or +40. Above a certain total, they hit the **hotlist**. This means Sales can hyperfocus on priority leads, while HubSpot automates the general lead nurture flow. 

By migrating to a more agile platform, we made Xeikon’s post-event lead flow more efficient, and handed Sales the most engaging and relevant contacts to focus on."

Mathias Montini, Digital Project Manager at BBC

Contact

## Increasing leads after your next event?

Let’s set up the right flow together.

## Next up:

### [![All ambassadors aboard](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/DEME%20-%20Social%20Ambassadorship%20for%20DEME/Where%20next%20ambassadorship%20HEADER.jpg) All ambassadors aboard DEME](https://www.bbc-agency.eu/cases/all-ambassadors-aboard)

Labelexpo nurture flow

Xeikon, Demand generation , Industrial technology and energy

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- [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
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