Working with BBC
A philosophy of focus
Endless distraction and a robotic obsession with efficiency are making our work less effective and less enjoyable. We want to offer something different.
Bold and steady
Bold and steady beats frantic and insecure. Nobody likes the feeling of running a race they can’t win. And still, we try to catch on to every trend as it passes by. Together, we take a step back and put your goals in the spotlight. We create a plan you believe in and we commit to it. Getting closer with every step. It’s not an endless race, it’s an expedition. A long hard trudge that’s endlessly more satisfying once you reach the end.
Inspire daring
Our purpose is our way of moving past the gridlock of the indecisive buyer. It means we favour original and exceptional communication to inspire action, but it also means we’ll sometimes step out of our comfort zones to distinguish ourselves from other players. For you, we’ll inspire daring by respectfully challenging your thinking, sharing new ideas, and pushing towards real decisions that make the difference.
Let's get personal
We humans are social creatures. Few things beat striking a conversation with a stranger, and discovering common interests and perspectives. For us at BBC, professionalism and personality are two sides of the same coin. We encourage our people to be themselves, to share their passions and to show an interest in yours. Because there’s something about working with humans that makes you feel like a human as well.
The Explorer's Guide
If projects are like expeditions, it feels comforting to have an idea of the road ahead. Our Explorer’s Guides break down our projects into distinct steps, along with templates and examples to guide our thinking. Here are a couple of milestones we’ll pass together.
- The Client Brief
A focused summary of your brief, detailing why we do the things we want to do, the outcomes we’re after, and the concrete deliverables we need. - Strategy
The first outcome of your question. The strategy sets the direction in messaging, media, and the thinking behind them.
- Concept presentations
Get eye to eye with our creatives and designers. We present the ideas and concepts our strategy inspired, with varying degrees of daring.
- Asset check-in
Before sending our next batch of deliverables, the entire team huddles together to critically assess every single asset. A crucial step to maintain quality and coherence. - Monitoring & reporting
Periodical check-ins keep you in the know of campaign results, while a final closing report presents all the achievements to make your team shine.
Club Curiosity Talks
Every three months (provided we have the discipline to keep it up), we host a special Club Curiosity event at our offices in Mechelen. We rally our experts and invite speakers to talk about one specific topic that deserves our attention. And we end it all with drinks and bites.