Brand & message

Get your story straight

Brand is both the beginning and the end. It's why your customers look up and pay attention, and why they make their final decision. Get your brand straight, and the rest will follow.

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Thermo King - Product launch for Thermo King - Header

When relevance meets differentiation

Some say brands need to be different, but they're only half right. Brands are about how you meet the needs of your target audience in unique ways – combining relevance and differentiation. Stick to this simple principle, and you'll create more effective brands for your company, products and services.

Brand driver matrix

The brand driver matrix is our way of visualising both the drivers that matter to your audience, and the drivers that set you apart. In case you were wondering, the top right corner is your place to look to shape your messaging.

Chemelex - Rebranding an industry icon

Chemelex

Key brand & message services

Brand activation

Brand is future demand. Grow your top-of-mind brand awareness, relevance and preference with a dedicated brand campaign.

Product visualisation

Make your products sell your brand. Our Digital Arts team turns your physical products into high-quality digital assets, enabling striking new visuals and creative.

Positioning workshop 

Crafting the right positioning is an art on its own. We help you craft messaging that is single-minded, relevant, and different.

Corporate branding 

Whether you’re building a brand from scratch or freshening up your current image, we help your brand live up to its full potential.

Brand campaign for Niko

NIKO

Why work with us

Truly distinctive design

Good design does the same for brands as it does for humans: people notice you faster and like you more. Aided by the latest technologies and inspired by your industry, our designers give your products and brand the visual oompf they deserve.

Experienced industry strategy

Branding rests on experience. Experience to understand the nuances of your industry; to know how players compete, and how they present themselves. Thirty years of being immersed in your industry helps us hit the ground running.

A global network for global brands

Forget about love – brands are the true universal language. With our international network of independent B2B agencies, we make sure your brand works just as well in Germany as it does in China.