---
title: Brand & message | BBC Creative Agency
description: Elevate your brand with targeted strategies and creative concepts that combine relevance and differentiation. Build your brand, grow your business.
image: https://www.bbc-agency.eu/hubfs/WEB/assets/competences/Brand%20and%20message/Brand%20and%20message%20Thumbnail.png
---

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- Industries 
    - [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
    - [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
    - [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
    - [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
    - [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
    - [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
    - [Your industry](https://www.bbc-agency.eu/industries/your-industry)
- Services 
    - Core Competences 
          - [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
          - [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
          - [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
          - [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)
    - Growth campaigns 
          - [Product launch](https://www.bbc-agency.eu/services/growth-campaigns-product-launch)
          - [Brand activation](https://www.bbc-agency.eu/services/growth-campaigns-brand-activation)
          - [Demand generation](https://www.bbc-agency.eu/services/growth-campaigns-demand-generation)
          - [Thought leadership](https://www.bbc-agency.eu/services/growth-campaigns-thought-leadership)
    - Expert services 
          - [Account-Based Marketing](https://www.bbc-agency.eu/services/account-based-marketing)
          - [B2B Media Diamond](https://www.bbc-agency.eu/services/b2b-media-diamond)
          - [Sales tools and experiences](https://www.bbc-agency.eu/services/expert-service-sales-tools-and-experience)
          - [More Expert Services](https://www.bbc-agency.eu/expert-services)
- [Cases](https://www.bbc-agency.eu/cases)
- [Curious?](https://www.bbc-agency.eu/curious)
- Agency 
    - [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
    - [People & careers](https://www.bbc-agency.eu/people-and-careers)
    - [Places & partners](https://www.bbc-agency.eu/places-and-partners)
    - [Working with us](https://www.bbc-agency.eu/working-with-us)
    - [About us](https://www.bbc-agency.eu/about-us)

[Get in touch](https://www.bbc-agency.eu/get-in-touch)

- Industries 
    - [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
    - [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
    - [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
    - [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
    - [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
    - [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
    - [Your industry](https://www.bbc-agency.eu/industries/your-industry)
- Services 
    - Core Competences 
          - [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
          - [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
          - [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
          - [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)
    - Growth campaigns 
          - [Product launch](https://www.bbc-agency.eu/services/growth-campaigns-product-launch)
          - [Brand activation](https://www.bbc-agency.eu/services/growth-campaigns-brand-activation)
          - [Demand generation](https://www.bbc-agency.eu/services/growth-campaigns-demand-generation)
          - [Thought leadership](https://www.bbc-agency.eu/services/growth-campaigns-thought-leadership)
    - Expert services 
          - [Account-Based Marketing](https://www.bbc-agency.eu/services/account-based-marketing)
          - [B2B Media Diamond](https://www.bbc-agency.eu/services/b2b-media-diamond)
          - [Sales tools and experiences](https://www.bbc-agency.eu/services/expert-service-sales-tools-and-experience)
          - [More Expert Services](https://www.bbc-agency.eu/expert-services)
- [Cases](https://www.bbc-agency.eu/cases)
- [Curious?](https://www.bbc-agency.eu/curious)
- Agency 
    - [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
    - [People & careers](https://www.bbc-agency.eu/people-and-careers)
    - [Places & partners](https://www.bbc-agency.eu/places-and-partners)
    - [Working with us](https://www.bbc-agency.eu/working-with-us)
    - [About us](https://www.bbc-agency.eu/about-us)

[Get in touch](https://www.bbc-agency.eu/get-in-touch)

Main

Brand & message

# Get your story straight

Brand is both the beginning and the end. It's why your customers look up and pay attention, and why they make their final decision. Get your brand straight, and the rest will follow.

[Get in touch](https://www.bbc-agency.eu/services/brand-and-message#contact)

![Thermo King - Product launch for Thermo King - Header](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Product%20launch%20for%20Thermo%20King/Thermo%20King%20-%20Product%20launch%20for%20Thermo%20King%20-%20Header.jpg)

## When relevance meets differentiation

Some say brands need to be different, but they're only half right. Brands are about how you meet the needs of your target audience in unique ways – combining relevance and differentiation. Stick to this simple principle, and you'll create more effective brands for your company, products and services.

## Brand driver matrix

The brand driver matrix is our way of visualising both the drivers that matter to your audience, and the drivers that set you apart. In case you were wondering, the top right corner is your place to look to shape your messaging.

![Brand Driver Remix v2](https://www.bbc-agency.eu/hs-fs/hubfs/WEB/assets/bbc%20website%20default%20placeholders/Brand%20Driver%20Remix%20v2.jpg?width=980&height=944&name=Brand%20Driver%20Remix%20v2.jpg)

### [![Chemelex rebranding](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Chemelex%20-%20Rebranding%20an%20industry%20icon/Chemelex%20-%20Header_V02.jpg) Chemelex rebranding Chemelex](https://www.bbc-agency.eu/cases/chemelex-rebranding-an-industry-icon)

## Key brand & message services

[Brand activation Brand is future demand. Grow your top-of-mind brand awareness, relevance and preference with a dedicated brand campaign.](https://www.bbc-agency.eu/services/growth-campaigns-brand-activation) [Product visualisation Make your products sell your brand. Our Digital Arts team turns your physical products into high-quality digital assets, enabling striking new visuals and creative.](https://www.bbc-agency.eu/services/expert-service-product-visualisation) [Positioning workshop
 Crafting the right positioning is an art on its own. We help you craft messaging that is single-minded, relevant, and different.](https://www.bbc-agency.eu/services/b2b-positioning-workshop) [Corporate branding
 Whether you’re building a brand from scratch or freshening up your current image, we help your brand live up to its full potential.](https://www.bbc-agency.eu/services/expert-service-corporate-branding)

### [![Don't mind us](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Niko%20-%20Don-t%20mind%20us/case_Niko.jpg) Don't mind us NIKO](https://www.bbc-agency.eu/cases/brand-campaign-for-niko)

## Why work with us

Truly distinctive design

Good design does the same for brands as it does for humans: people notice you faster and like you more. Aided by the latest technologies and inspired by your industry, our designers give your products and brand the visual oompf they deserve.

Experienced industry strategy

Branding rests on experience. Experience to understand the nuances of your industry; to know how players compete, and how they present themselves. Thirty years of being immersed in your industry helps us hit the ground running.

A global network for global brands

Forget about love – brands are the true universal language. With our international network of independent B2B agencies, we make sure your brand works just as well in Germany as it does in China.

### Club Curiosity

### [![Why every copywriter needs a set of buckets](https://www.bbc-agency.eu/hubfs/WEB/assets/curious/Why%20every%20copywriter%20needs%20a%20set%20of%20buckets/INT26-xxx%20Nick.jpg) Why every copywriter needs a set of buckets Nick Panhuysen, 3 min read](https://www.bbc-agency.eu/curious/why-every-copywriter-needs-a-set-of-buckets)

### [![If only everyone had a bit of Kimou Meyer in them](https://www.bbc-agency.eu/hubfs/WEB/assets/curious/If%20only%20everyone%20had%20a%20bit%20of%20Kimou%20Meyer%20in%20them/INT26-xxx%20Hanne_V02.jpg) If only everyone had a bit of Kimou Meyer in them Hanne Vansteelandt, 3 min read](https://www.bbc-agency.eu/curious/if-only-everyone-had-a-bit-of-kimou-meyer-in-them)

## Brand & message team

From crafting the perfect positioning to building the brightest identities, meet the minds that make it happen.

![Ward Germeau](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Ward%20Germeau.jpg?width=640&name=Ward%20Germeau.jpg)

Ward Germeau

Creative Lead

![Hanne Vansteelandt](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Hanne%20Vansteelandt.jpg?width=640&name=Hanne%20Vansteelandt.jpg)

Hanne Vansteelandt

Copy Creative

![Nick Panhuysen](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Nick%20Panhuysen.jpg?width=640&name=Nick%20Panhuysen.jpg)

Nick Panhuysen

Creative Strategist

![David Weyns](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/David%20Weyns.jpg?width=640&name=David%20Weyns.jpg)

David Weyns

Director of Strategy

![Kristophe Swaans](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Kristophe%20Swaans.jpg?width=640&name=Kristophe%20Swaans.jpg)

Kristophe Swaans

Creative Lead

![jilke-ramon](https://www.bbc-agency.eu/hubfs/LIB/photos/portrait/jilke-ramon.png)

Jilke Ramon

Marketing Strategist

![Raf Thys](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Raf%20Thys.jpg?width=640&name=Raf%20Thys.jpg)

Raf Thys

Creative Designer

![Rachel Israel](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Rachel%20Israel.jpg?width=640&name=Rachel%20Israel.jpg)

Rachel Israel

Creative Designer

![Chiel Van Hoeij](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Chiel%20Van%20Hoeij.jpg?width=640&name=Chiel%20Van%20Hoeij.jpg)

Chiel Van Hoeij

Creative Lead

![Anna DeMarco](https://www.bbc-agency.eu/hs-fs/hubfs/LIB/photos/portrait/Anna%20DeMarco.jpg?width=640&name=Anna%20DeMarco.jpg)

Anna DeMarco

Junior Strategist

Contact

## Build your brand, grow your business

Few things are as exhilarating as seeing your brand come to life. Get in touch, and we’ll start with yours.

![logo-bbc](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-bbc.svg)

Industries

- [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
- [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
- [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
- [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
- [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
- [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
- [Your industry](https://www.bbc-agency.eu/industries/your-industry)

Core competences

- [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
- [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
- [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
- [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)

Agency

- [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
- [People & careers](https://www.bbc-agency.eu/people-and-careers)
- [Places & partners](https://www.bbc-agency.eu/places-and-partners)
- [Working with us](https://www.bbc-agency.eu/working-with-us)
- [About us](https://www.bbc-agency.eu/about-us)

Great Place To Work

- [![Great place to work 2025-06JUN-English](https://www.bbc-agency.eu/hubfs/LIB/logos/Great%20place%20to%20work%202025-06JUN-English.png)](https://www.greatplacetowork.com/)

Certified Partners

- [![logo-hubspot](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-hubspot.svg)](https://www.hubspot.com/)
- [![logo-certified-service-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-certified-service-partner.svg)](https://www.frontify.com/en/partner-directory)
- [![logo-showpad-solution-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-showpad-solution-partner.png)](https://www.showpad.com/)

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