Product visuals are often the first "handshake" a customer has with your brand. Do you want it to feel premium, or like just another machine?
So, although Xeikon originally asked to update their YouTube content, they quickly realized that the real value didn’t lie in editing footage, but in laying the visual foundation.
60+ digital masterpieces
Panther, Cheetah, Titon: Xeikon’s full label press line-up was rigorously rendered by our Digital Arts team. In total, 45 images plus another 15 videos and snippets now build Xeikon’s brand appeal, anywhere you come across a product
True-to-life We turned raw CAD files into 3D renders that match the real machine in every technical and material detail.
Multi-angle Left-skewed, right-skewed, full frontal. Each press was pictured from 3 angles to ensure visual consistency and variation.
Multi-background Light, dark, and transparent backgrounds ensure images and videos work everywhere: socials, pitch decks, banners, you name it.
Xeikon’s presses are massive, and they’re not meant to move. That’s why in our videos, we let the camera angles create the energy, making the whole more dynamic and engaging."
Christophe Claessens, 3D Motion Artist at BBC
Spectacular consistency
At a glance, you wouldn’t grasp the effort behind it, but the end value is clear. Global marketing, sales, and product managers now have a centralized library of spotlight videos, feature snippets, and hero shots, ready to use anytime, anywhere.
And the best thing is, the more you use it, the greater your return, the more consistent your marketing, and the more your brand shows off. Right, Xeikon?
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