---
title: B2B Media Diamond | BBC Creative Agency
description: Discover how the B2B Media Diamond tailors industry-specific media mixes for effective multi-channel campaigns, optimizing your resources and maximizing your reach.
image: https://www.bbc-agency.eu/hubfs/WEB/assets/expert%20services/Media%20Diamond/Media%20Diamond%20Thumbnail.png
---

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<https://www.bbc-agency.eu/>

- Industries 
    - [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
    - [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
    - [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
    - [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
    - [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
    - [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
    - [Your industry](https://www.bbc-agency.eu/industries/your-industry)
- Services 
    - Core Competences 
          - [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
          - [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
          - [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
          - [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)
    - Growth campaigns 
          - [Product launch](https://www.bbc-agency.eu/services/growth-campaigns-product-launch)
          - [Brand activation](https://www.bbc-agency.eu/services/growth-campaigns-brand-activation)
          - [Demand generation](https://www.bbc-agency.eu/services/growth-campaigns-demand-generation)
          - [Thought leadership](https://www.bbc-agency.eu/services/growth-campaigns-thought-leadership)
    - Expert services 
          - [Account-Based Marketing](https://www.bbc-agency.eu/services/account-based-marketing)
          - [B2B Media Diamond](https://www.bbc-agency.eu/services/b2b-media-diamond)
          - [Sales tools and experiences](https://www.bbc-agency.eu/services/expert-service-sales-tools-and-experience)
          - [More Expert Services](https://www.bbc-agency.eu/expert-services)
- [Cases](https://www.bbc-agency.eu/cases)
- [Curious?](https://www.bbc-agency.eu/curious)
- Agency 
    - [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
    - [People & careers](https://www.bbc-agency.eu/people-and-careers)
    - [Places & partners](https://www.bbc-agency.eu/places-and-partners)
    - [Working with us](https://www.bbc-agency.eu/working-with-us)
    - [About us](https://www.bbc-agency.eu/about-us)

[Get in touch](https://www.bbc-agency.eu/get-in-touch)

- Industries 
    - [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
    - [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
    - [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
    - [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
    - [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
    - [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
    - [Your industry](https://www.bbc-agency.eu/industries/your-industry)
- Services 
    - Core Competences 
          - [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
          - [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
          - [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
          - [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)
    - Growth campaigns 
          - [Product launch](https://www.bbc-agency.eu/services/growth-campaigns-product-launch)
          - [Brand activation](https://www.bbc-agency.eu/services/growth-campaigns-brand-activation)
          - [Demand generation](https://www.bbc-agency.eu/services/growth-campaigns-demand-generation)
          - [Thought leadership](https://www.bbc-agency.eu/services/growth-campaigns-thought-leadership)
    - Expert services 
          - [Account-Based Marketing](https://www.bbc-agency.eu/services/account-based-marketing)
          - [B2B Media Diamond](https://www.bbc-agency.eu/services/b2b-media-diamond)
          - [Sales tools and experiences](https://www.bbc-agency.eu/services/expert-service-sales-tools-and-experience)
          - [More Expert Services](https://www.bbc-agency.eu/expert-services)
- [Cases](https://www.bbc-agency.eu/cases)
- [Curious?](https://www.bbc-agency.eu/curious)
- Agency 
    - [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
    - [People & careers](https://www.bbc-agency.eu/people-and-careers)
    - [Places & partners](https://www.bbc-agency.eu/places-and-partners)
    - [Working with us](https://www.bbc-agency.eu/working-with-us)
    - [About us](https://www.bbc-agency.eu/about-us)

[Get in touch](https://www.bbc-agency.eu/get-in-touch)

Main

B2B Media Diamond

# Your industry. Your objective. Your media mix.

Every campaign is different. Depending on your industry and your objective, you need a tailored media mix to reach your audiences in the most cost effective way. The B2B Media Diamond helps you move beyond ineffective paid-only strategies towards integrated multi-channel mixes.

[Create your Media Mix](https://www.bbc-agency.eu/services/b2b-media-diamond#mediaDiamondWizard)

### Create your Media Mix.

Step 1: Select your industry

Step 2: Select your objective

Generate your mix

#### for

Tactics

Media Diamond

**Strategic focus:**

#### Discover your full campaign plan.

Get in touch to learn more about our Media Diamond approach for your campaign.

[Get in touch](https://www.bbc-agency.eu/get-in-touch)

**Strategic focus:**

Discover your tactics

Run another mix

## Helping marketers be marketers

Marketing is about strategy, creativity and collaboration. With our Media Diamond framework and interactive strategy session, you'll step out of the typical paid-digital routine to spark fresh tactical ideas, and experience the buzz of building a winning campaign together. 

## Book your Media Diamond strategy session

Bring your team together to turn high-level campaign ambitions into a clear campaign framework ready for execution.

- **Drive alignment** and empower your team through a 2-hour co-creative, hands-on workshop, facilitated by our experts.
- **Determine your ideal media mix** based on your specific objective, industry, and target audience.
- **Select the right tactics** from our 48 B2B tactic cards, balancing reach, impact, and operational effort.
- **Close with a consolidated campaign plan** that's ready for creative execution.

[Book your session](https://www.bbc-agency.eu/get-in-touch) 

![Media Diamond improved](https://www.bbc-agency.eu/hs-fs/hubfs/Media%20Diamond%20improved.png?width=804&height=603&name=Media%20Diamond%20improved.png)

It's amazing to see all the possibilities and make choices together as a team. "

Robin Schaub, Marketing Manager, Stäubli

## About the B2B Media Diamond

How does it work?

The B2B Media Diamond draws from our year-long experience setting up campaigns for customers in a key selection of industries. Built on our own industry-specific databases, it uses independent audience data to provide targeted media recommendations. 

AI Ready

The B2B Media Diamond is also built AI Ready, meaning it integrates LLM best practices to drive AI visibility in longer term campaigns.

How can I use it?

The B2B Media Diamond gives you a high-level overview of your perfect media mix. This allows you to strategically allocate your resources (budget and time) to the most important channels and tactics.

## Why we created the B2B Media Diamond

For too long, B2B budgets have gone mostly to big platform channels that offer unreliable returns. Insights on audience and media usage are either scattered or biased, shared by channels that only consider their own interests. We built our own database by asking decision-makers where they actually are. This allows us to reopen the media landscape and turn its big diversity into your strategic asset.

 

[Ask to learn more](https://www.bbc-agency.eu/services/b2b-media-diamond#contact)

Contact

## Find your mix, build your campaign

Behind the Media Diamond’s simple facade lies a wealth of insights and tactical choices. Get in touch to build your bespoke plan.

![logo-bbc](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-bbc.svg)

Industries

- [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
- [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
- [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
- [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
- [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
- [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
- [Your industry](https://www.bbc-agency.eu/industries/your-industry)

Core competences

- [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
- [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
- [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
- [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)

Agency

- [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture)
- [People & careers](https://www.bbc-agency.eu/people-and-careers)
- [Places & partners](https://www.bbc-agency.eu/places-and-partners)
- [Working with us](https://www.bbc-agency.eu/working-with-us)
- [About us](https://www.bbc-agency.eu/about-us)

Great Place To Work

- [![Great place to work 2025-06JUN-English](https://www.bbc-agency.eu/hubfs/LIB/logos/Great%20place%20to%20work%202025-06JUN-English.png)](https://www.greatplacetowork.com/)

Certified Partners

- [![logo-hubspot](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-hubspot.svg)](https://www.hubspot.com/)
- [![logo-certified-service-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-certified-service-partner.svg)](https://www.frontify.com/en/partner-directory)
- [![logo-showpad-solution-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-showpad-solution-partner.png)](https://www.showpad.com/)

Subscribers

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