Every standard was once an innovation

At some point, someone has an idea that seems kind of crazy at the time, they fight for it, and then one day it’s just… everywhere. Take the DC charging plug for electric cars. Phoenix Contact came up with it and now it's the standard for DC charging points across Europe. Or the Stäubli MC4 connector. A cable coupling for solar panels that became so reliable and so widely adopted that it's now the default connection on half the solar installations in the world. Neither of those happened by accident.

Honestly, when something grabs my attention, I get totally wrapped up in it. And the energy world has had me completely hooked for a while now. Let’s just say I don’t need much convincing to go deep on what my clients are working on. The other day I read a UK report that showed that going climate-neutral by 2040 will cost the UK government less than living through another energy crisis. So it seems like a pretty good moment to be paying attention to who’s shaping the next innovations.

Take the energy market for example. There are many companies that generate energy, but there are also those that invest specifically in balancing energy on the grid. With the market changing, there are many opportunities in this area. And these new technologies are also sparking a lot of debate.

That’s also what makes this work so rewarding.

Because I’m not just observing these shifts from the sidelines. I get to be part of them. Helping shape the narrative. Helping innovations find their place. Helping them gain the traction they need to move forward.

And honestly, there’s something incredibly energizing about working with people who are building what the future might look like before it’s obvious to everyone else.

Anyway, I could do this all day. So if you ever want to talk energy, you know where to find me.