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Social Ambassadorship for DEME

How DEME ambassadors helped attract global engineering talent

At DEME, many employees build long-term careers, making internal moves across the organization. DEME’s EVP "Where Next?" embodies this idea, prompting talent to pursue lifelong careers with a pioneering spirit.

But how do you communicate that message to engineers, crew, project managers, and business professionals on the outside?

All ambassadors abooooard

Step one of the solution? Identify and interview key ambassadors. From leadership to fresh recruits, we gathered the personal career stories that would serve as the core of our content strategy.

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The proof is in the people

Each employee is living proof of DEME’s employer brand. To show the passion and personal milestones of DEME’s employees, we needed their stories in their own words.

We made sure the articles reflected that, tackling topics such as:

career development
work-life balance
project examples
life on board
company culture
internal mobility
who brings the birthday cake (inside joke, nvm)

Where next ambassadorship INLINE Mockup copy 2

Winning trust on LinkedIn

By moving the conversation from the company page to personal feeds, our content gained trust, and the LinkedIn algorithm agrees.

Authenticity: Real stories outperform corporate content every time.
Visibility: LinkedIn is 10 times more likely to show a personal post than a company update.
Reach: Thought Leadership Ads let you “boost” ambassador posts to the company network.