All cases

Rebranding for Secamo

BBC2026-Cases-Secamo-HeaderBillboard (1)
Challenge

Outgrowing a generic identity in a high-stakes market

With 20 years of expertise and a strong, hands-on approach, E-Solutions built its reputation on truly understanding how businesses operate. Not just from a technical perspective, but also from a human and organisational one. Their teams are driven to get to the root of what’s really happening inside a company, building solutions from a solid foundation and with the long term in mind.

But their name no longer reflected the level of specialisation they had reached in cybersecurity. With the NIS2 directive approaching and new investments driving growth, they needed a brand that positioned them as a high-end partner capable of challenging the industry’s biggest players, while staying true to their belief in being secure for the long run.

Secamo - Rebranding - Lintje Secamo - Rebranding - Mockup cards
Solution

A name and identity for the long run

BBC guided the transition to Secamo, a name that combines the strength of security with a modern, international feel. We developed a sharp, pragmatic brand identity that moves away from technical jargon and focuses on actionable strategy. The solution included:

  • A distinctive name that clears up market confusion while remaining open for future service expansion.
  • A limited brand identity (logo, typography, and colours) designed for immediate impact and scalability.
  • A strategic positioning focused on "Secure for the long run," highlighting their unique blend of high-level strategy and practical execution.
Secamo - Rebranding - Secure for the long run
Result

Clarity, energy, and a platform for accelerated growth

  • 100% market alignment: The new identity successfully positions Secamo within the "critical and important" NIS2 sectors, speaking directly to DMUs in international firms.
  • Future-proof foundation: The "Secamo" name is distinctive and recognisable among stakeholders, while remaining flexible enough to support the next 5+ years of growth.
  • Immediate impact: Launched with a clear mission statement that translated complex frameworks like ISO 27001 into tangible business resilience.
Secamo - Rebranding - Render_2
Contact

Want to stand out in a crowded B2B market?

Let’s create a brand identity that turns heads.
Secamo rebranding
Secamo, Corporate branding , Business technologies