---
title: Business Case Simulator | BBC Creative Agency
description: See how we created a custom Business Case Simulator to convert market hesitation into high-quality leads for electric transport.
image: https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Lead%20generation%20for%20Volvo%20Trucks/Volvo%20-%20Business%20Case%20Simulator%20%20-%20laptop%20mockup.jpg
---

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# Lead generation for Volvo Trucks

![Volvo - Business Case Simulator  - laptop mockup](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Lead%20generation%20for%20Volvo%20Trucks/Volvo%20-%20Business%20Case%20Simulator%20%20-%20laptop%20mockup.jpg)

Challenge

## Turning market hesitation into meaningful engagement

Although interest in electric transport was growing, many fleet managers in Belgium remained skeptical about whether electric trucks were ready for their operations. Questions about costs, charging, driver routines, and Total Cost of Ownership left them reluctant to consider electric.

That’s why Volvo Trucks decided to pivot from being a "truck seller" to an "informative partner," guiding fleet managers in the exploration phase. By providing clear, transparent information and showing where electric makes sense (and where it doesn’t), Volvo Trucks could create honest, data-driven use cases that helped customers make informed decisions.

![Volvo - Business Case Simulator  - laptop mockup copy](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Lead%20generation%20for%20Volvo%20Trucks/Volvo%20-%20Business%20Case%20Simulator%20%20-%20laptop%20mockup%20copy.jpg) ![Volvo - Business Case Simulator  - laptop mockup copy 2](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Lead%20generation%20for%20Volvo%20Trucks/Volvo%20-%20Business%20Case%20Simulator%20%20-%20laptop%20mockup%20copy%202.jpg)

Solution

## A custom-built audit tool for fleet managers

Fleet managers aren’t just thinking about sustainability, they need to know if electric transport actually works for their business. How does it affect cost per kilometre, driver recruitment and retention, route planning, or even the company’s image?

To help them navigate this, we developed a bespoke **Business Case Simulator.** It guides fleet managers through 10 essential questions, helping them assess whether their specific routes and operations are ready for electrification, and even how to gain a competitive edge.

- **Tailored logic:** Using a weighted scoring system, the tool generates a custom report highlighting specific pros, cons, and actionable next steps for each unique fleet profile.
- **Lead capture via Salesforce:** We integrated the tool directly with the client’s **Salesforce** environment. This ensures all entries are tracked and delivered to the sales team as high-quality, actionable leads, allowing for personalised follow-up.
- **Broad targeting:** To ensure maximum reach, we launched a digital campaign across **Social Ads, Google Search, and Display**, as well as niche **trade media** like Transporama and Flows to reach a professional audience.
- **Technical integration:** Built natively within **Adobe Experience Manager (AEM)**, the simulator offers a seamless, GDPR-compliant user experience that fits perfectly within the global Volvo Trucks digital ecosystem.
- **Custom Dashboard:** To follow up on the performance of the campaign, and the leads it generated, we built a custom dashboard that brings together all campaign insights. This helped us change our plan and creative, but also informed future Volvo Trucks campaigns.

![ChatGPT Image 29 sep 2026, 11\_50\_50](https://www.bbc-agency.eu/hubfs/ChatGPT%20Image%2029%20sep%202026%2c%2011_50_50.png)

Result

## High-potential leads and global recognition

- **Lead quality:** By analysing the data from the simulator, Volvo can filter the "high potential" users whose profiles are a perfect match for electric trucks today.
- **Market positioning:** Successfully shifted the brand perception toward being a data-driven consultant in the electric mobility space.
- **Technical milestone:** A robust, integrated solution that proved so effective it was adopted by Volvo Trucks Global for further European expansion.
- **Ready to scale:** Following the success in Belgium, **Volvo Trucks Global** is now looking to scale the tool, with plans to roll it out across several international markets.

![Volvo - Business Case Simulator  - LinkedIn mockup](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Lead%20generation%20for%20Volvo%20Trucks/Volvo%20-%20Business%20Case%20Simulator%20%20-%20LinkedIn%20mockup.jpg) ![Volvo - Business Case Simulator  - laptop mockup copy 4](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Lead%20generation%20for%20Volvo%20Trucks/Volvo%20-%20Business%20Case%20Simulator%20%20-%20laptop%20mockup%20copy%204.jpg)

The Business Case Simulator helps us provide real value to our customers, turning the conversation about electric transport from abstract ideas into concrete, practical insights. At the same time, it captures detailed information about each client, which we can follow up on with relevant content to support them further."

Myriam De Backer, Marketing Manager Volvo Trucks Belgium

Contact

## Want to help your clients find the right answers?

Let's talk lead generation.

## Next up:

### [![E-Zone](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Live%20event%20reporting%20with%20lasting%20impact/THERMOKING_25%20(1)%20(1).jpg) E-Zone Thermo King](https://www.bbc-agency.eu/cases/e-zone)

### [![Spartacus](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Bringing%20Spartacus%20to%20life/562019397-00-b.jpeg) Spartacus DEME](https://www.bbc-agency.eu/cases/spartacus)

Business Case Simulator

Volvo Trucks, Demand generation

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