The B2B Media Diamond
Your industry. Your objective. Your media mix.
Every campaign is different. Depending on your industry and your objective, you need a tailored media mix to reach your audiences in the most cost effective way. The B2B Media Diamond helps you move beyond ineffective paid-only strategies towards integrated multi-channel mixes.
About the B2B Media Diamond
How does it work?
The B2B Media Diamond draws from our year-long experience setting up campaigns for customers in a key selection of industries. Built on our proprietary industry-specific databases, it uses independent audience data to provide targeted media recommendations.
AI Ready
The B2B Media Diamond is also built AI Ready, meaning it integrates LLM best practices to drive AI visibility in longer term campaigns.
How can I use it?
The B2B Media Diamond gives you a high-level overview of your perfect media mix. This allows you to strategically allocate your resources (budget and time) to the most important channels. In the full model, the B2B Media Diamond also recommends specific tactics and platforms to reach a specified audience within your industry.
Why we created the B2B Media Diamond
For too long, B2B budgets have gone mostly to big platform channels that offer unreliable returns. Insights on audience and media usage are either scattered or biased, shared by channels that only consider their own interests. We built our own database by asking decision-makers where they actually are. This allows us to reopen the media landscape and turn its big diversity into your strategic asset.
Contact
Find your mix, build your campaign
Behind the Media Diamond’s simple facade lies a wealth of insights and tactical choices. Get in touch to build your bespoke plan.