Positioning workshop

Find your worth

What is your product and why should customers care? The question is easy but the answer is hard. With our interactive positioning workshop, you’ll find the words that hit the mark.

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Working through the layers

Our positioning workshop takes two hours, and we'll use every minute of it. By moving from customers to competitors to your own proposition, we cover all the elements that shape your message.

Understand value

Value is created on many levels. Your product can drive value through its inherent qualities, but also the solution that's build around it, or the brand that stands behind it. We start from your target's needs to uncover the value drivers on every level.

Bring it all together

Ranking your value drivers on relevance and differentiation, we prioritise the right foundations for your positioning. In the end, one positioning statement puts the entire puzzle in place.

Find the right target

Who's your ideal customer? The leader looking for innovation? Or the optimizer looking for new efficiencies? By digging into the demographics, strategies, and behaviours of your audience, we create a solid base for relevance.

Different where it matters

Your competitors tell you a lot about who you are. By looking at how your competitors describe and sell their offering, we find the right points of parity and points of difference. Meaningful differentiation is the name of the game.

Why work with us