Step into the Stäubli World

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Stock photography is so 2003

You would agree that a brand like Stäubli needs to show a strong presence across all its markets, no? And preferably in a consistent, appealing way, nothing too soft, plenty of an industrial vibe?

So, in short, that's what we did.

Reimagining connectors as the building blocks of an industry

Through a series of collaborative workshops, we developed the "Stäubli World". A modular 3D environment where every industry is constructed from the brand’s own components.

Our team designed a series of custom building blocks crafted entirely from actual Stäubli connector parts to form the foundation of this world.

These blocks morph into representative industry objects like a road roller for construction or a sliding drawer for the testing market.
The art direction emphasizes technical precision with sharp shapes and linework inspired by engineering wireframes.
Each visual follows a strategic three-step narrative that zooms from the building blocks to the industry object and finally to the specific product.