You would agree that a brand like Stäubli needs to show a strong presence across all its markets, no? And preferably in a consistent, appealing way, nothing too soft, plenty of an industrial vibe?
So, in short, that's what we did.
Reimagining connectors as the building blocks of an industry
Through a series of collaborative workshops, we developed the "Stäubli World". A modular 3D environment where every industry is constructed from the brand’s own components.
Our team designed a series of custom building blocks crafted entirely from actual Stäubli connector parts to form the foundation of this world.
These blocks morph into representative industry objects like a road roller for construction or a sliding drawer for the testing market.
The art direction emphasizes technical precision with sharp shapes and linework inspired by engineering wireframes.
Each visual follows a strategic three-step narrative that zooms from the building blocks to the industry object and finally to the specific product.
An infinite vision to show all Stäubli industries
We have laid the foundation by visualizing the testing, construction, and medical market. Who's next?
You tell us. We can say for a fact that it has become a BBC mission to map out every corner of the Stäubli industrial landscape!
