All Stäubli cases

A sales tool that cuts quote times in half?

Well, half... It could very well be 90% in some cases. But the biggest achievement here was to unite sales and engineering in a single app.

Engineering precision at sales speed

Stäubli's MULTILAM connectors carry massive currents inside medical equipment or 10kV+ switchgear. Only problem? The sales workflow relied on manual engineering approval for every single configuration, making the process cumbersome.

The traditional workflow required Sales to gather customer requirements, send them to Engineering via email, and wait for manual validation of parameters like Short Circuit Current ratings and asymmetric tolerances.

We built a Showpad app that embeds the engineering validation directly into the sales workflow.

Real-time collaboration, zero email chains

Instead of chunky email chains, our MULTILAM Selector provided a single source of truth for every role, with notifications, project logs, and clear queue times.

On top, the selector can generate a dynamic PDF that includes:

Detailed cross-section schematics
Dimension callouts with specific ISO tolerance notation
Material specifications (e.g., plating thickness)
Performance curves

Three roles, one source of truth

To make this workflow viable, the app adapts its interface based on who is logging in:

For Sales: Speed and Flexibility
A 5-step wizard allows reps to capture over two dozen critical project parameters. Crucially, they can save drafts mid-conversation, allowing them to capture requirements live during customer meetings without losing progress.
For Engineering: Precision Validation
The "Product View" transforms into a validation hub. Engineers see interactive technical schematics with live dimension overlays. They can input precision measurements (Dimensions B, C, D) and define asymmetric ISO tolerances. If a configuration is unsafe, they can decline it with specific feedback directly in the log.
For HQ: Oversight
Management retains a high-level view of all projects with the authority to oversee approvals or cancel projects if strategic priorities change.

Key results

Less friction across teams
Sales and Engineering collaborate around a single source of truth, while BU managers maintain strategic oversight and final say.

No false promises to customers
Stäubli protects its reputation with an error-proof solution for every client.
Real-world customer insights
The rich database helps identify gaps in the product range and inspires innovation based on customer requests.

Got a similar challenge or want to know more?

Let’s talk! Moin, my name is Øve. Whether a specific part of this project caught your eye or you have a completely new challenge in mind, I am here to help.

As your Client Manager for Stäubli, I will help you map out the next steps and pull together the perfect team of BBC experts to bring your ideas to life. Drop me a line and let’s see what we can build together.