A patient hub should be patient-centric
In reality, conditions such as, for example, prostate enlargement and urinary incontinence are often interlinked, and patients experience so-called comorbidities.
So our main goal was consolidation, guiding users from symptoms to treatment, and ensuring that when issues overlap, the answers do too.
Clearly, this chunk of a project required a 4-phased approach. Four is always good.
- Phase 1: Prepare
A content audit, keyword analysis, and patient journey mapping helped us get found by the words patients know and search for.
- Phase 2: Define
We structured the website to follow how patients think. From the first symptoms to testimonials after treatment, every bit of information logically fits the patient journey.
- Phase 3: Design
Our UI team created a clean, empathetic visual language, while our copywriters turned 24 pages of medically accurate, SEO-optimized, and APA-proof content into words that patients understand.
- Phase 4: Develop
Finally, we implemented the solution directly into the client's AEM environment.
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