Service nurture flow for Atlas Copco

After purchasing a compressor, there is usually a three-month waiting period before it actually arrives at the factory. While this seems like a logical time to discuss a maintenance plan, it’s also a delicate window, as the customer has just committed to a major purchase and isn't looking for more costs.

Most companies choose to stay quiet during this gap to avoid being pushy, but we saw it as the perfect opportunity to stay connected by being helpful rather than salesy.

BBC identified the 12-week lead time between purchase and delivery as the sweet spot to engage customers with expert advice rather than a hard sell.

• Best practice content: We delivered tips on installation, environment, and optimal performance to build trust before mentioning the service plan.
  
• Data-driven insights: Highlighted the benefits of SMARTLINK remote diagnostics to show how Atlas Copco proactively manages equipment health.
  
• Strategic handoff: Created a seamless path for customers to request more information directly from a sales representative.

We built a single 3D environment that portrays the compressor’s lifecycle on a timeline.

From this one 3D world, we were able to take dozens of different camera shots and angles. This meant that every email and every touchpoint looked unique, while still feeling like part of the same consistent journey.