--- title: A value-first nurture flow for Atlas Copco | BBC Creative Agency description: See how BBC transformed Atlas Copco’s post-purchase journey into a high-converting nurture flow for their Total Responsibility service plan. image: https://www.bbc-agency.eu/hubfs/AC-Header.webp --- [All cases](https://www.bbc-agency.eu/cases) # Service nurture flow for Atlas Copco ![02\_LP\_Hoofd-edit](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Atlas%20Copco%20-%20A%20value-first%20nurture%20flow%20for%20Atlas%20Copco/02_LP_Hoofd-edit.webp) Challenge ## The silent gap after a big purchase After purchasing a compressor, there is usually a three-month waiting period before it actually arrives at the factory. While this seems like a logical time to discuss a maintenance plan, it’s also a delicate window, as the customer has just committed to a major purchase and isn't looking for more costs. Most companies choose to stay quiet during this gap to avoid being pushy, but we saw it as the perfect opportunity to stay connected by being helpful rather than salesy. ![AC-MockupLaptopIphone](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Atlas%20Copco%20-%20A%20value-first%20nurture%20flow%20for%20Atlas%20Copco/AC-MockupLaptopIphone.webp) ![AC-MockupIphone](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Atlas%20Copco%20-%20A%20value-first%20nurture%20flow%20for%20Atlas%20Copco/AC-MockupIphone.webp) Solution ## A value-first nurture flow in the 3-month waiting window BBC identified the 12-week lead time between purchase and delivery as the sweet spot to engage customers with expert advice rather than a hard sell. - **Best practice content**: We delivered tips on installation, environment, and optimal performance to build trust before mentioning the service plan. - **Data-driven insights**: Highlighted the benefits of SMARTLINK remote diagnostics to show how Atlas Copco proactively manages equipment health. - **Strategic handoff**: Created a seamless path for customers to request more information directly from a sales representative. ![Email\_02\_00000](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Atlas%20Copco%20-%20A%20value-first%20nurture%20flow%20for%20Atlas%20Copco/Email_02_00000.webp) ![Email\_05\_00000\_Smartlink](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Atlas%20Copco%20-%20A%20value-first%20nurture%20flow%20for%20Atlas%20Copco/Email_05_00000_Smartlink.webp) ## One 3D world with many perspectives We built a single 3D environment that portrays the compressor’s lifecycle on a timeline. From this one 3D world, we were able to take dozens of different camera shots and angles. This meant that every email and every touchpoint looked unique, while still feeling like part of the same consistent journey. Result ## Building a global platform for service growth The pilot launched in the UK, India, and Canada, proving that educational content could drive significant commercial interest. - **50% target increase**: The framework was designed to boost service offers by 50% during the critical pre-installation phase. - **Global scalability**: Following the pilot's success, the flow is being localised and rolled out across multiple international markets. - **Future-proofing operations**: By identifying the "Opex" decision-maker early, Atlas Copco now builds relationships with the right profiles from day one. Contact ## Want to find the perfect moment to engage your customers? Let us map out your next high-converting nurture flow. ## Next up: ### [![Carefree delivery, from city to city](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Volvo%20Trucks%20-%20ABM/Ham_Kongostraat_Boxes_0010000-(1)-16x9.webp) Carefree delivery, from city to city Volvo Trucks](https://www.bbc-agency.eu/cases/carefree-delivery-from-city-to-city) A value-first nurture flow for Atlas Copco Atlas Copco, Corporate branding ![logo-bbc](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-bbc.svg) Industries - [Medical devices](https://www.bbc-agency.eu/industries/medical-devices) - [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics) - [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing) - [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy) - [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction) - [Business technologies](https://www.bbc-agency.eu/industries/business-technologies) - [Your industry](https://www.bbc-agency.eu/industries/your-industry) Core competences - [Brand and message](https://www.bbc-agency.eu/services/brand-and-message) - [Media and performance](https://www.bbc-agency.eu/services/media-and-performance) - [Content and creative](https://www.bbc-agency.eu/services/content-and-creative) - [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience) Agency - [Purpose & culture](https://www.bbc-agency.eu/purpose-and-culture) - [People & careers](https://www.bbc-agency.eu/people-and-careers) - [Places & partners](https://www.bbc-agency.eu/places-and-partners) - [Working with us](https://www.bbc-agency.eu/working-with-us) - [About us](https://www.bbc-agency.eu/about-us) Great Place To Work - [![Great place to work 2025-06JUN-English](https://www.bbc-agency.eu/hubfs/LIB/logos/Great%20place%20to%20work%202025-06JUN-English.png)](https://www.greatplacetowork.com/) Certified Partners - [![logo-hubspot](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-hubspot.svg)](https://www.hubspot.com/) - [![logo-certified-service-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-certified-service-partner.svg)](https://www.frontify.com/en/partner-directory) - [![logo-showpad-solution-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-showpad-solution-partner.png)](https://www.showpad.com/) Subscribers Join our newsletter to stay up to date on features and releases. © 2026 All rights reserved. - [Privacy & cookie policy](https://www.bbc-agency.eu/privacy-and-cookie-policy) - [LINKEDIN](https://www.linkedin.com/company/bbc-creativity) - [INSTAGRAM](https://www.instagram.com/bbc.creative.agency) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Yannic Fréson", "url" : "https://www.bbc-agency.eu/p/author/yannic-fréson" }, "dateModified" : "2026-09-23T10:31:13.818Z", "datePublished" : "2026-05-27T07:31:11.000Z", "headline" : "A value-first nurture flow for Atlas Copco", "mainEntityOfPage" : { "@id" : "https://www.bbc-agency.eu/p/service-nurture-flow-for-atlas-copco", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.bbc-agency.eu/hubfs/Logo.svg" }, "name" : "BBC" } } ```