---
title: The MC4 Matchmaker | BBC Creative Agency
description: The MC4 Matchmaker
image: https://www.bbc-agency.eu/hubfs/CLIENT%20PROPOSALS/ST%C3%84UBLI_CLIENT%20PROPOSALS/Screenshot%202026-05-22%20at%2010.00.29.png
---

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# The MC4 Matchmaker

![MC4\_assemblage\_original\_0030000](https://www.bbc-agency.eu/hubfs/CLIENT%20PROPOSALS/ST%C3%84UBLI_CLIENT%20PROPOSALS/MC4_assemblage_original_0030000.png)

## It was back when selectors didn't work as seamless

As our **first project together**, Stäubli challenged us to rethink their MC4 Selector. The original filter-based system allowed users to skip mandatory steps, leading to incomplete configurations and frustrating technical resets that stalled the sales process.

![Screenshot 2026-05-18 at 17.45.27](https://www.bbc-agency.eu/hubfs/CLIENT%20PROPOSALS/ST%C3%84UBLI_CLIENT%20PROPOSALS/Screenshot%202026-05-18%20at%2017.45.27.png) ![Staubli\_MC4\_connector\_original](https://www.bbc-agency.eu/hubfs/CLIENT%20PROPOSALS/ST%C3%84UBLI_CLIENT%20PROPOSALS/Staubli_MC4_connector_original.png)

## Then, things began to change when Dieter said the word "Showpad"

BBC re-engineered the tool from the ground up into a "guided process" experience. We focused on making the complex simple, ensuring users only see results once all technical criteria are met.

- We added visual indicators and a logical flow so users always know where they are in the selection journey.
- Our team clarified the technical logic by renaming confusing terms and integrating helpful tooltips for MOQs.
- We expanded the PDF functionality to include generated part codes for both MC4 and EVO, creating a ready-to-use configuration.

## We should ask Stäubli's global sales team

The tool was really meant for them, so who better to talk about the results? Though we can share what we already heard:

- The new guided workflow ensures 100% accuracy in part selection by preventing any missed data points.
- The enhanced PDF output now serves as a professional bridge between the digital experience and the final order.
- The tool successfully translates Stäubli's technical excellence into a seamless digital tool.

[All Stäubli cases](https://www.bbc-agency.eu/staubli-project-and-brand-overview)

Contact

## Got a similar challenge or want to know more?

Whether a specific part of this project caught your eye or you have a completely new challenge in mind, we are here to help.

The MC4 Matchmaker

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