Modernizing an icon: A new look & story for the MC4

You can be a solar PV pioneer for 30 years

But that doesn't mean your video should look dated. While the original brief asked for a fresh coat of paint, we reasoned that a full renovation would be more fruitful. (See what it led to at the bottom of this page.)

From statistics to storytelling

While the original video carried important data, the combination of slow text animations and abstract statistics made the whole hard to grasp.

For the audience to stay truly engaged, we searched for the essence of this Stäubli story.

What's a story that truly hits home?

Thankfully, the team at Stäubli welcomed our daring approach. By pushing past the original brief, we delivered a fresh, personal animation that honors Stäubli's 30-year history while feeling entirely modern.

Instead of overwhelming statistics, we recalculated the metrics into facts that people can actually visualize and relate to
High-contrast motion graphics and dynamic transitions show the real, energetic power of the connector, which remains centered on your screen
Stäubli's rich history comes to life by using real photography and real-life applications that the audience recognizes

Feast your eyes on the result below.

As a copywriter, I'm used to hunting for insights that makes a story worth telling. But every once in a while, a brilliant story just lands in your lap. This was one of those times. Thank you!"

Hanne Vansteelandt, Copywriter

Got a similar challenge or want to know more?

Let’s talk! Moin, my name is Øve. Whether a specific part of this project caught your eye or you have a completely new challenge in mind, I am here to help.

As your Client Manager for Stäubli, I will help you map out the next steps and pull together the perfect team of BBC experts to bring your ideas to life. Drop me a line and let’s see what we can build together.

Øve Brandt

Client Manager

Get in touch

Modernizing an icon: A new look & story for the MC4

Product storytelling