---
title: "Modernizing an icon: A new look &  story for the MC4 | BBC Creative Agency"
description: Discover how a complete video redesign for Stäubli transformed their 30-year legacy into a captivating story that resonates with audiences today.
image: https://www.bbc-agency.eu/hubfs/CLIENT%20PROPOSALS/ST%C3%84UBLI_CLIENT%20PROPOSALS/ABB%20-%20Campaign%20approach%20-%2007.05.%20(1).jpg
---

× ![Stäubli\_International\_logo.svg](https://www.bbc-agency.eu/hubfs/CLIENT%20PROPOSALS/ST%C3%84UBLI_CLIENT%20PROPOSALS/St%C3%A4ubli_International_logo.svg.png) 

[All Stäubli cases](https://www.bbc-agency.eu/staubli-project-and-brand-overview)

# Modernizing an icon: A new look & story for the MC4

## You can be a solar PV pioneer for 30 years

But that doesn't mean your video should look dated. While the original brief asked for a fresh coat of paint, we reasoned that a full renovation would be more fruitful. (See what it led to at the bottom of this page.)

## From statistics to storytelling

While the original video carried important data, the combination of slow text animations and abstract statistics made the whole hard to grasp.

For the audience to stay truly engaged, **we searched for the essence** of this Stäubli story.

 

## What's a story that truly hits home?

Thankfully, the team at Stäubli welcomed our daring approach. By pushing past the original brief, we delivered a fresh, personal animation that honors Stäubli's 30-year history while feeling entirely modern.

- Instead of overwhelming statistics, we recalculated the metrics into **facts that people can actually visualize** and relate to
- High-contrast motion graphics and dynamic transitions show the real, **energetic power** of the connector, which remains centered on your screen
- Stäubli's rich history comes to life by using **real photography** and real-life applications that the audience recognizes

Feast your eyes on the result below.

As a copywriter, I'm used to hunting for insights that makes a story worth telling. But every once in a while, a brilliant story just lands in your lap. This was one of those times. Thank you!"

Hanne Vansteelandt, Copywriter

 Your browser does not support the video tag.

[All Stäubli cases](https://www.bbc-agency.eu/staubli-project-and-brand-overview)

Contact

## Got a similar challenge or want to know more?

Whether a specific part of this project caught your eye or you have a completely new challenge in mind, we are here to help.

Modernizing an icon: A new look & story for the MC4

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