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Club Curiosity Talks: May 7, 17:00 - 19:30

The Modern Patterns of B2B Media

Too many B2B media plans work in fixed, predictable patterns. In our next Club Curiosity Talks, we shuffle the cards, and blow your B2B media plans wide open.
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Join the Club live

These happy faces will share their B2B media insights.
Take a peek at the topics we'll cover.
talks-jordan2
Jordan Audenaert
Managing Partner at BBC
Gisela Dés Alcalá Volvo Trucks v2
Gisela Des Alcala
Global Digital Strategy Lead at Volvo Trucks
Myriam De Backer
Myriam De Backer
Digital Marketing Manager
at Volvo Trucks
Koen Van Rhijn
Koen Van Rhijn
Managing Director at Billups

On the agenda

You’re a curious one aren’t you? Lovely. Here’s what we can already share about the Talks.
17:00 - 17:15
Welcome!
A brief introduction about tonight’s Talks (or an academic quarter for those of you who arrive a little later.)
17:15 - 17:45, Jordan Audenaert
Leverage the media patterns of your industry
Jordan brings an industry-tailored talk, sharing how B2B media has evolved over the years and how you can leverage the media patterns of your specific industry.
17:45 - 18:15, Gisela Des Alcala & Myriam De Backer
Volvo Trucks' global media approach
From pattern into practice, Myriam and Gisela gives us an exclusive glimpse into the global B2B media approach of one of the most famous B2B transport brands.
18:15 - 18:45, Koen Van Rhijn
Digital OOH
Billups, one of our E3 network newcomers, is renowned for its creative performance in (Digital) Out-of-Home. This time, all eyes are on you, Koen!
18:45 - 19:30(ish)
Aftertalks
Drinks, bites, and chatter with your peers and favourite BBC colleagues.

What, when, where.

Find all practical details right here. Make sure to mark your calendar so you don’t miss out. Other questions? Feel free to give us a ring.
Date
May 7, 2026
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Timing
17:00-19:30
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Location
BBC Mechelen
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Frequently asked

Please find some practical answers below.

By car: Our Mechelen office is located at Stationsstraat 60, 2800 Mechelen, but street parking is limited. If you want to be sure, navigate to nearby public parking such as Mechelen Station P1 or Parking Maarten.

By train: The Mechelen central station is a mere 5-minute walk from the office. Just cross the street right across when exiting the station, and follow to your left. Don’t cross the bridge.

For those unable to attend live, we’ll organize separate online sessions focused on your industry or company. If you’re interested in that, please let us know. 
As long as they are equally enthusiastic about B2B, we’d say: the more the merrier. Just give us a heads-up so we may save them a seat.
The Club Curiosity Talks are exclusive insight sessions for B2B marketing professionals in our network. Ideal for staying on top of industry trends, picking up new expertise, and connecting with your peers. 
CC Talks page image 3
CC Talks page image 1

You are coming, right?

Sign up right here so we can keep your seat warm and your drinks cold.