---
title: Don't mind us | BBC Creative Agency
description: Positioning Niko as the trusted partner that unburdens professionals in non-residential projects with ceiling detectors for smart lighting control.
image: https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Niko%20-%20Don-t%20mind%20us/case_Niko.jpg
---

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# Brand campaign for Niko

![Niko\_Dont minduslichtdetectoren\_3d\_anim\_00050](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Niko%20-%20Don-t%20mind%20us/Niko_Dont%20minduslichtdetectoren_3d_anim_00050.jpg)

Challenge

## Making the invisible indispensable

For engineering offices, detectors and lighting controls are often an afterthought, a minor detail in a massive project. They usually stick to what they know because they simply don't want to spend time on it.

Solution

## Turning a limitation into the story itself

Instead of fighting for attention, we embraced the fact that people don't want to think about detectors. We created the "Don’t mind us" concept, positioning Niko as the partner that takes care of everything in the background so you can focus on what matters.

- **Creative visuals:** We used a unique "ceiling-up" perspective, showing busy professionals in non-residential buildings while highlighting Niko's silent presence above.
- **The hero video:** We produced a campaign film that spoke to the purpose of a space, be it for focus, comfort, or productivity.
- **3D visualisation:** To showcase the hardware, our digital arts team created sleek, minimalist 3D animations.

By turning the fact that detectors are an afterthought into our core creative strength, we didn't just sell a product, we sold the luxury of not having to worry about it."

Mauger Mortier, Strategist, BBC

![Niko Dont Mind us Phone copy (1)](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Niko%20-%20Don-t%20mind%20us/Niko%20Dont%20Mind%20us%20Phone%20copy%20(1).jpg)

Result

## Making a lot of noise with a quiet message

- **2.7M+ impressions:** We significantly exceeded our initial goal, achieving a 149% performance rate in reach across all digital channels.
- **Highly engaged audience:** The campaign saw an average time on site of 64 seconds, demonstrating that the "snackable" content was highly relevant to our busy target audience.
- **Exceptional video performance:** Our technical motion pieces and hero film garnered over 1.1 million views, surpassing our KPI by nearly 20%.
- **Direct professional impact:** Beyond awareness, the campaign generated 421 high-quality leads through targeted lead generation ads on Meta and LinkedIn.

Contact

## Want to turn your brand’s biggest challenge into its greatest story?

Let’s talk.

### Next up:

### [![Carefree delivery, from city to city](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Volvo%20Trucks%20-%20ABM/Ham_Kongostraat_Boxes_0010000-(1)-16x9.webp) Carefree delivery, from city to city Volvo Trucks, Account-Based Marketing, Transport and logistics](https://www.bbc-agency.eu/cases/carefree-delivery-from-city-to-city)

### [![Labelexpo nurture flow](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Xeikon%20Label%20Expo%20campaign/Xeikon%20-%20Lead%20nurturing%20for%20Xeikon%20-%20Header.jpg) Labelexpo nurture flow Xeikon, Demand generation, Industrial technology and energy](https://www.bbc-agency.eu/cases/labelexpo-nurture-flow)

Don't mind us

NIKO, Brand and message

![logo-bbc](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-bbc.svg)

Industries

- [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
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- [Packaging and printing](https://www.bbc-agency.eu/industries/packaging-and-printing)
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- [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
- [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
- [Your industry](https://www.bbc-agency.eu/industries/your-industry)

Core competences

- [Brand and message](https://www.bbc-agency.eu/services/brand-and-message)
- [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
- [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
- [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)

Agency

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- [About us](https://www.bbc-agency.eu/about-us)

Great Place To Work

- [![Great place to work 2025-06JUN-English](https://www.bbc-agency.eu/hubfs/LIB/logos/Great%20place%20to%20work%202025-06JUN-English.png)](https://www.greatplacetowork.com/)

Certified Partners

- [![logo-hubspot](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-hubspot.svg)](https://www.hubspot.com/)
- [![logo-certified-service-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-certified-service-partner.svg)](https://www.frontify.com/en/partner-directory)
- [![logo-showpad-solution-partner](https://www.bbc-agency.eu/hubfs/LIB/logos/logo-showpad-solution-partner.png)](https://www.showpad.com/)

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