All cases

Brand campaign for Niko

Niko_Dont minduslichtdetectoren_3d_anim_00050

Challenge

Making the invisible indispensable

For engineering offices, detectors and lighting controls are often an afterthought, a minor detail in a massive project. They usually stick to what they know because they simply don't want to spend time on it.

Solution

Turning a limitation into the story itself

Instead of fighting for attention, we embraced the fact that people don't want to think about detectors. We created the "Don’t mind us" concept, positioning Niko as the partner that takes care of everything in the background so you can focus on what matters.

Creative visuals: We used a unique "ceiling-up" perspective, showing busy professionals in non-residential buildings while highlighting Niko's silent presence above.
The hero video: We produced a campaign film that spoke to the purpose of a space, be it for focus, comfort, or productivity.
3D visualisation: To showcase the hardware, our digital arts team created sleek, minimalist 3D animations.

By turning the fact that detectors are an afterthought into our core creative strength, we didn't just sell a product, we sold the luxury of not having to worry about it."

Mauger Mortier, Strategist, BBC

Result

Making a lot of noise with a quiet message

2.7M+ impressions: We significantly exceeded our initial goal, achieving a 149% performance rate in reach across all digital channels.
Highly engaged audience: The campaign saw an average time on site of 64 seconds, demonstrating that the "snackable" content was highly relevant to our busy target audience.
Exceptional video performance: Our technical motion pieces and hero film garnered over 1.1 million views, surpassing our KPI by nearly 20%.
Direct professional impact: Beyond awareness, the campaign generated 421 high-quality leads through targeted lead generation ads on Meta and LinkedIn.