---
title: 360° Draft Room | BBC Creative Agency
description: When AV technology is mission-critical, who do you turn to? The most famous American football team drafted Crestron to set up a high-impact space where history is made.
image: https://www.bbc-agency.eu/hubfs/WEB/assets/cases/A%20360%20view%20into%20the%20high-stakes%20world%20of%20the%20NFL%20Draft/CRES%20-%20NYGiants%20LP%20-%20Mockup%204%20(1).jpg
---

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# Digital Experience for Crestron Electronics

![CRES - NYGiants LP - Mockup 4 (1)](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/A%20360%20view%20into%20the%20high-stakes%20world%20of%20the%20NFL%20Draft/CRES%20-%20NYGiants%20LP%20-%20Mockup%204%20(1).jpg)

## A 360° view into the New York Giants’ Draft Room

The New York Giants’ Draft Room is one of the most exclusive spaces in sports. Every year, scouts decide on which players get drafted for the NFL. A shot at glory, supported by some of the most high-end technology in the audiovisual world. 

When Crestron decided to bring this case study to life, we extended a challenge: Let’s create a 360° experience to showcase its high-tech role in the room. 

From there, it was game on.

![\_Crestron - New York Giants-1](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/A%20360%20view%20into%20the%20high-stakes%20world%20of%20the%20NFL%20Draft/_Crestron%20-%20New%20York%20Giants-1.jpg) ![\_Crestron - New York Giants](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/A%20360%20view%20into%20the%20high-stakes%20world%20of%20the%20NFL%20Draft/_Crestron%20-%20New%20York%20Giants.jpg)

![\_Crestron - New York Giants-2](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/A%20360%20view%20into%20the%20high-stakes%20world%20of%20the%20NFL%20Draft/_Crestron%20-%20New%20York%20Giants-2.jpg)

![Client case 360 showcase for Crestron quote](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/A%20360%20view%20into%20the%20high-stakes%20world%20of%20the%20NFL%20Draft/Client%20case%20360%20showcase%20for%20Crestron%20quote.png)

And Joe’s right. In a space where collaboration and content are mission-critical, **“Great teams own the moment”**. The story perfectly displayed Crestron’s value in this space and similar ones, such as boardrooms, command and control centers, or emergency rooms. 

## Join the digital huddle

We designed an interactive landing page and a virtual 360° tour, allowing users to enter the Draft Room and experience the technology firsthand.

- **360° Virtual Tour:** Explore Crestron’s technology while Giants legend Carl Banks walks you through the room.
- **Content hub:** A multi-channel approach connects the campaign across multiple formats and touchpoints, including video case studies, behind-the-scenes articles, and a dedicated podcast feature.
- **Technology spotlights:** We ensured stadium-level solutions like Crestron’s DM NVX® were seen as the MVP of the experience.

## End score? Advantage Crestron.

In B2B, too many chances get missed because high-tech projects feel too complex to communicate. Not this time.

Bringing in our digital know-how (read: our whizzkids on the fourth floor), we helped turn this case into a spectacle where Crestron proves itself the go-to partner for high-impact spaces.

Great teams own the moment. Yes. They. Do.

Contact

## Getting your technology talked about?

Let’s huddle. 

### Next up:

### [![Carefree delivery, from city to city](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Volvo%20Trucks%20-%20ABM/Ham_Kongostraat_Boxes_0010000-(1)-16x9.webp) Carefree delivery, from city to city Volvo Trucks, Account-Based Marketing , Transport and logistics](https://www.bbc-agency.eu/cases/carefree-delivery-from-city-to-city)

### [![Labelexpo nurture flow](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Xeikon%20Label%20Expo%20campaign/Xeikon%20-%20Lead%20nurturing%20for%20Xeikon%20-%20Header.jpg) Labelexpo nurture flow Xeikon, Demand generation , Industrial technology and energy](https://www.bbc-agency.eu/cases/labelexpo-nurture-flow)

360° Draft Room

Crestron, Sales tools and experiences

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