---
title: All ambassadors aboard | BBC Creative Agency
description: Discover how DEME's employee ambassadors attract global engineering talent through authentic storytelling and personal career experiences, driving successful hires.
image: https://www.bbc-agency.eu/hubfs/WEB/assets/cases/DEME%20-%20Social%20Ambassadorship%20for%20DEME/Where%20next%20ambassadorship%20HEADER.jpg
---

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# Social Ambassadorship for DEME

![Where next ambassadorship HEADER](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/DEME%20-%20Social%20Ambassadorship%20for%20DEME/Where%20next%20ambassadorship%20HEADER.jpg)

## How DEME ambassadors helped attract global engineering talent

At DEME, many employees build long-term careers, making internal moves across the organization. DEME’s EVP "**Where Next?**" embodies this idea, prompting talent to pursue **lifelong careers** with a pioneering spirit. 

But how do you communicate that message to engineers, crew, project managers, and business professionals on the outside?

### All ambassadors abooooard

 

Step one of the solution? Identify and interview key ambassadors. From leadership to fresh recruits, we gathered the **personal career stories** that would serve as the core of our content strategy.

![Where next ambassadorship INLINE Mockup\_4-1](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/DEME%20-%20Social%20Ambassadorship%20for%20DEME/Where%20next%20ambassadorship%20INLINE%20Mockup_4-1.jpg)

### The proof is in the people

 

Each employee is living proof of DEME’s employer brand. To show the passion and personal milestones of DEME’s employees, we needed *their* stories in *their* own words.

We made sure the articles reflected that, tackling topics such as:

 

- career development
- work-life balance
- project examples
- life on board
- company culture
- internal mobility
- who brings the birthday cake (inside joke, nvm)

![Where next ambassadorship INLINE Mockup copy 2](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/DEME%20-%20Social%20Ambassadorship%20for%20DEME/Where%20next%20ambassadorship%20INLINE%20Mockup%20copy%202.jpg)

### Winning trust on LinkedIn

 

By moving the conversation from the company page to personal feeds, our content gained trust, and the LinkedIn algorithm agrees.

 

- **Authenticity**: Real stories outperform corporate content every time.
- **Visibility**: LinkedIn is 10 times more likely to show a personal post than a company update.
- **Reach**: Thought Leadership Ads let you “boost” ambassador posts to the company network.

![Where next ambassadorship INLINE\_ (1)](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/DEME%20-%20Social%20Ambassadorship%20for%20DEME/Where%20next%20ambassadorship%20INLINE_%20(1).jpg) ![Where next ambassadorship INLINE\_-1](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/DEME%20-%20Social%20Ambassadorship%20for%20DEME/Where%20next%20ambassadorship%20INLINE_-1.jpg)

### A shipload of hires

The end goal for DEME was always to drive hires. And driving hires, it did. Our dashboards **linked applicants** directly to the campaign engagement.

Surely we owe a big thanks to our ambassadors, as we saw **a surge in qualitative hires** of niche, global engineering talent.

Curious to get into the tactical details? You know Where Next.

Contact

## Making waves with your own ambassador stories?

Let’s spread your people’s words.

## Next up:

### [![MULTILAM Selector](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/Case%20-%20Sales%20selector%20tool%20for%20St%C3%A4ubli/Staubli%20-%20Multilam%20case_Inline_1.jpg) MULTILAM Selector Stäubli](https://www.bbc-agency.eu/cases/sales-selector-tool-for-staubli)

### [![Annual report](https://www.bbc-agency.eu/hubfs/WEB/assets/cases/DEME%20-%20Smooth%20sailing%20with%20DEME%E2%80%99s%20annual%20reports.%20Welcome%20aboard/BBC_Case_DEME_03.jpg) Annual report DEME](https://www.bbc-agency.eu/cases/case-smooth-sailing-with-demes-annual-reports.-welcome-aboard)

All ambassadors aboard

DEME, Employer branding & recruiting

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Industries

- [Medical devices](https://www.bbc-agency.eu/industries/medical-devices)
- [Transport and logistics](https://www.bbc-agency.eu/industries/transport-and-logistics)
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- [Industrial technology and energy](https://www.bbc-agency.eu/industries/industrial-technology-and-energy)
- [Building and construction](https://www.bbc-agency.eu/industries/building-and-construction)
- [Business technologies](https://www.bbc-agency.eu/industries/business-technologies)
- [Your industry](https://www.bbc-agency.eu/industries/your-industry)

Core competences

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- [Media and performance](https://www.bbc-agency.eu/services/media-and-performance)
- [Content and creative](https://www.bbc-agency.eu/services/content-and-creative)
- [Technology and experience](https://www.bbc-agency.eu/services/technology-and-experience)

Agency

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- [People & careers](https://www.bbc-agency.eu/people-and-careers)
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- [Working with us](https://www.bbc-agency.eu/working-with-us)
- [About us](https://www.bbc-agency.eu/about-us)

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